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Aug 24, 2016

NEW INTEGRATION CHANGES THE WAY MAGENTO USERS RUN THEIR ONLINE STORE


WHAT IS MAGENTO 2?

The e-commerce platform, Magento, which provides online merchants with a flexible shopping cart system and customizable options to build their online store, has gone through a major upgrade.

The new ‘Magento 2’ was released in November of 2015 and users have slowly but surely been making the switch since last fall. The upgraded platform has had a handful of major improvements that affect overall performance. If you haven’t made the switch, Magento’s data migration tool makes it possible to consolidate your business and transfer to the new system.

The updated platform was released with the intent to enhance navigation, increase user engagement, conversion rates and overall revenue generation. Bugs and locking issues have been considerably reduced and streamlining Guest checkout process for existing users is now available.



THE FUTURE OF ANALYTICS

Although Magento has it’s own out-of-the-box reporting, users can now go deeper into their business by connecting to Slemma.

Slemma, a business intelligence tool focused on data visualization, can easily connect to Magento 2 datasets. By simply logging into their account within the Slemma portal, a seamless integration allows users to generate customizable charts in a matter of minutes. By providing the platform to run customized analytics, users find that integrating to Slemma provides them with reporting that would otherwise go unnoticed.

Start your free Slemma trial today!

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