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Apr 21, 2016

5 Google Analytics Metrics Small Businesses Should Track

What is Google Analytics?

Google Analytics is a free Google service that can be used to collect data on how customers are interacting with your website. This can be an important tool if you need help finding out what is working and what is simply eating away at your time and money.

The amount of data that Google collects can seem mind-boggling at first, but reports in the tool are very helpful. There are also so many different ways you can measure how your content is reaching your customers. That’s why we’ve outlined the five metrics that you should track, to give you an idea of which are most important.

1. Acquisition Overview
The data from this report will give you an outline of the number of visitors to your site within a certain timeframe, and where they came from. One thing you should look at is search traffic; while keeping in mind that a good rating would be 50% or more. Why? Because ‘search traffic’ means the amount of people who discovered your site using a search engine.

Did you know that 75% of Internet users don’t look past the first page on Google? Your webpage should be optimized correctly using an effective keyword strategy in order to rank on the first few pages in search engines. That would mean using specific keywords associated with your business on your website.

2. Social Engagement & Reach
You’re probably spending lots of time and energy on social media, so Google Analytics’ Social Overview will give you a good idea about which networks you’re getting the most out of. Once you’ve figured out which social network has given you the most reach, you’ll be able to identify which content you get the most engagement out of.

3. Bounce Rate & Exit Rate
You may have heard this stat before, but you only have about 3 seconds to catch a website visitor’s attention. So you can see why it would be important to track which pages are keeping them engaged and which are causing them to search for other content.

By tracking bounce rate you can find which visitors landed on a specific page and then left immediately. When measuring exit rate you can discover who came to your website, viewed multiple pages, and then left.

4. Conversion Rates
By measuring your conversions rates you can see which channels are giving you the best return on your investment. Google Analytics can track the different URLs attached to your Ad campaigns so you can analyze how well each one if performing.

5. Landing Pages
This metric tells you exactly which pages visitors are landing on. To create a profitable sales funnel, the key is to know how your visitors are entering your site. The report will help you decide if your landing pages are optimized to convert leads. Adding a call to action can really help with this optimization.

We hope these reports will prove very useful for you. If you have any questions we’re always around to help! :) Don’t forget to subscribe to our blog to learn more.

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