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Jan 13, 2016

How To Create a Data-Driven Culture

We explore how you can encourage a company culture that uses data to make decisions and discover problems. 
A typical introduction for an article like this would explain why a data-driven culture is important. It would lay out how it helps to ensure your perception of your company matches reality and how it separates the lasting companies from the ones that don’t.
But, we’ll skip that part because, if you are already here, it means you understand that!
So here are a few points on how you can approach creating a data-driven culture in your company!

Data Democratization

Data democratization is putting data in everyone’s hands. You remove IT’s monopolization of the data and give the power to do basic and intermediate analysis to all your employees.
Throughout your entire organization, data should be in the forefront of everyone’s minds. How can they do that without access to the dashboards and charts that they need.
IT should be responsible for the creation, distribution, and maintenance of standard KPI’s for your company. These dashboards should not be created individually because their conformity is important.
After that, however, you need to empower your end users with the ability to create charts themselves. Modern data visualization tools are easy enough for non-technical users to do great analysis without extensive training. By giving this option to your decision makers they can circumvent the transaction costs incurred when requesting dashboards from IT.
For more on empowering your decision makers go here.

Choosing the Right Tools

Just like anything, it is important to have the right tools. In order to choose the right tool you have to know what is most important to you.
Coordinate with your end users, IT, and your customers to determine which features are most important for your user case.
The 4 basic elements you need to consider are:

  1. Integration with current systems. 
  2. Aesthetic Requirements.
  3. Interface usability.
  4. Price. 

Making sure that the meets the needs of your decision makers is essential to creating a data driven culture!

Where Does the Change Come From?

Once you have the tools and you have the democratized the data, you need to start talking! When a new idea is presented ask, “Where’s the data?” When a problem is discovered ask, “Where’s the data?!”
Encourage users to dig into the data to find problems and solutions alike. It’s not enough to have the tools in your company, data needs to be on the brain! And that comes from a constant emphasis in meetings, memos, and lunches.

Final Thoughts

These elements are fairly obvious so we’ll just go over them briefly.

  • Make sure you invest enough in training. 
  • Does IT have enough resources for dashboard creation and data structuring? 
  • Does your IT department have the expertise to efficiently implement new systems?

We hope you have found these tips helpful! Let us know what you think and go ahead and send us a note at or a message in-app. Happy Dashboarding!

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