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Mar 2, 2017

Data-informed, Not Data-Driven

How one online media company uses Slemma dashboards to drive their content strategy and distribute reports to their team.

Malte Blumberg, Head of Technology & Design at funk Germany, sat down (over Skype) with Jackie Aubel to discuss how funk - part of media goliath ARD and ZDF - uses Slemma dashboards to distribute content metrics across multiple teams and creators within the organization.

Slemma Content Strategy

Jan 13, 2017

Using Data Analysis to Make the Most Out of Your CRM

In today’s business world, Customer Relationship Management Tools (or, CRMs) are as ubiquitous to sales departments as Glengarry Glen Ross references, and it makes sense why.

CRMs promise to change the way companies do sales with sophisticated lead tracking, individualized accounts for each salesperson, and account management tools. Costing anywhere from a couple hundred to a couple thousand dollars a month, sales departments globally are dedicating giant chunks of their budgets to CRMs. But, are they making the most out of their monthly investment?

Dec 9, 2016

Visualize SEO Data with Slemma's Moz Integration

Those in the business of monitoring and tracking SEO know how important it is to always have access to their data. When the ranking of a web page can change in an instant, having updated, visual SEO metrics can help marketers quickly identify and fix problems. Having understood this need for both marketers and SEO experts alike, the Slemma team decided to create a Moz integration.

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